Pay-Per-Click - A cost-effective promotional tool for your website

What is Pay-Per-Click?

Put simply, Pay-Per-Click is a tool by which you can guarantee top listings on major search engines within 24 hours. Sounds too good to be true, but it isn’t.

All major search engines sell premium listing on a cost-per-click basis, and if you are willing to pay for it, you can have your advert appear at the top of the search engine every time someone searches on a selected keyword. “So what is the catch?” I hear you cry.

The only catch is that the top slot goes to the highest bidder, so reaching the top of page one on highly competitive keywords can become expensive. However, with good keyword selection and careful management, PPC is not expensive to run, and can be extremely cost-effective (Typically BSA WebWorks clients pay less than 50p per click for front page listings).

And it has many advantages over traditional promotional methods:

• You only pay when someone visits your site
• You can access detailed reports including ROMI* and CPA*
• It is highly flexible and can be easily adjusted in light of feedback
• A TRULY EFFECTIVE campaign can be implemented from as little as £250/month**
  
  *Return on Marketing Investment and Cost Per Acquisition
  **plus setup fee

Why does it work so well?
PPC works well because it gets your company name to a prominent position on key search engines in a highly controllable and manageable way.

Through targeted keyword selection, people only see your ad when they have searched on a subject highly relevant to your business, so when they click through to your site, they are actively looking for the services you are selling.

Assuming your website does its job, they are well on the way to becoming a well qualified lead (BSA WebWorks campaigns have delivered leads with a conversion rate of over 50%)

What does BSA WebWorks bring to the party
The key to an effective PPC campaign is selecting the right keywords, and actively managing the campaign based on the feedback available.

BSA WebWorks have extensive knowledge and experience in these areas, bringing you:

• Access to leading keyword matching tools
• Detailed knowledge of how major PPC providers operate
• The marketing knowledge to write effective ad copy
• Clear reporting on your PPC campaign
• Advice from a marketing perspective, based on the stats
• Detailed information on:
  • Return on Marketing Investment
  • Cost Per Acquisition
• Real marketing people at the end of a phone

What Does it Cost