Keeping in regular contact with your customers and prospects is a vital part of building your business and protecting that business from the competition.
Although keeping in touch with your marketplace is a good idea, it can be a time consuming and expensive process. So much so that it can be all too easy to concentrate on your main customers and let others slip through the net - even though they are a source of good, profitable business opportunities.
Personalised business to business email marketing could be the answer
- so long as you keep it TARGETED and RELEVANT! -
E-mail Marketing - Keep in touch with your customers - build relationships cost effectively |
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Targeted E-mail is the biggest new opportunity in business to business direct marketing.
By sending regular marketing emails to your customers you can keep your name - and your products and services - at the front of their mind. Based in the UK, BSA business to business email marketing service offers: |
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Use E-mail marketing for:
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BSA Webworks have vast experience in implementing email marketing campaigns for both UK based clients and clients across the EU. As a result, we are fully conversant with all UK and EU email marketing regulations. So
LISTS - As with any direct marketing, for business to business email marketing a key factor is the list - a good, targeted list of relevant contacts with e-mail addresses is like gold. But targeted e-mailing is not just for big companies with big lists. Although we would recommend a minimum list size of 500-1000 (as long as they are well qualified) we have run successful campaigns with lists as small as 100.
If you don't have a good list, or your target list does not include e-mail addresses, we can help.
Alternatively, if you want to target new potential customers - we can supply business to business e-mail lists - fully opt-in and selectable (company type, company size, location)
See Examples of our Work
Case Studies
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Email Customer Satisfaction
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Effective Website Promotion using an E-mail Marketing Campaign