Business to Business Email Marketing - build relationships cost effectively

business to business email marketingKeeping in regular contact with your customers and prospects is a vital part of building your business and protecting that business from the competition.

Although keeping in touch with your marketplace is a good idea, it can be a time consuming and expensive process. So much so that it can be all too easy to concentrate on your main customers and let others slip through the net - even though they are a source of good, profitable business opportunities.

Personalised business to business email marketing could be the answer
- so long as you keep it TARGETED and RELEVANT! -

E-mail Marketing - Keep in touch with your customers - build relationships cost effectively


Targeted E-mail is the biggest new opportunity in business to business direct marketing.

By sending regular marketing emails to your customers you can keep your name - and your products and services - at the front of their mind.

Based in the UK, BSA business to business email marketing service offers:

  • Full campaign management
  • Extensive tracking and reporting
  • Automatically send follow-up e-mails to people who read and click on your e-mail
  • Complete integration with
    off-line direct marketing
  • Real-time response management
  • Comprehensive message personalisation

Use E-mail marketing for:

  • Regular customer contact
  • Newsletters
  • Product launches
  • Special offers

  • Promoting your website
  • Research surveys
  • PR messages
  • Brand building

BSA Webworks have vast experience in implementing email marketing campaigns for both UK based clients and clients across the EU. As a result, we are fully conversant with all UK and EU email marketing regulations. So

LISTS - As with any direct marketing, for business to business email marketing a key factor is the list - a good, targeted list of relevant contacts with e-mail addresses is like gold. But targeted e-mailing is not just for big companies with big lists. Although we would recommend a minimum list size of 500-1000 (as long as they are well qualified) we have run successful campaigns with lists as small as 100.

If you don't have a good list, or your target list does not include e-mail addresses, we can help.

Alternatively, if you want to target new potential customers - we can supply business to business e-mail lists - fully opt-in and selectable (company type, company size, location)